SALUM

“Salum” is a term that has its roots in the Latin language, evoking the image of the “open sea”: the wide horizon, the waves fading into the distance, the freedom of travel. It marks the beginning of a sensory journey where each fragrance becomes a course to follow. 
 
The sea is the heart, but not the only protagonist. Around it intertwine winds, scents, and landscapes. Salum tells not only of the water, but also of what surrounds it - nature, atmospheres, and the promise of places yet to be explored. 
 
Born from an idea by Massimiliano Minorini, art director with long-standing experience in the world of perfumery, Salum is a project that blends design and marine imagination, transforming olfactory notes into living experiences.