ALDEBARAN
by Marc-Antoine Barrois and Quentin Bisch
A mysterious clarity radiating from a nocturnal clearing. The caress of the moon on a field of tuberoses, immaculate petals reflecting the star's glow like a mirror.
A unique fragrance like nothing else
Aldebaran is a star, one of the brightest in the sky. It's the second star in the floral constellation imagined by designer Marc-Antoine Barrois and Master perfumer Quentin Bisch.
Both protective and haughty, the diva of white flowers spreads her powerful halo of fragrance. A simplicity that gives the composition its dazzling modernity.
Notes
Tuberose Absolute, Paprika Accord, Maté, Tonka Bean
Quentin Bisch
Aldebaran is a luminous fragrance. Quentin Bisch reinterprets the diva of white flowers to restore her freshness and almost absolute purity... The perfumer, still alongside Marc-Antoine Barrois, has pushed the boundaries of this iconic flower, creating an olfactory composition of rare elegance that is both delicate and addictive.
"Born from a bouquet of tuberose, the most fatal of flowers. Work the milky facets and fresh petal notes, sprinkle with a pinch of paprika to redden everything. Tonka bean for addiction." - Quentin Bisch.
The imaginary of Aldebaran
Like a luminous star in the night, this new fragrance is a soliflore of tuberose with milky facets and fresh petals, lightly enhanced with paprika and tonka beans. Aldebaran embodies hope and optimism.
Aldebaran takes its name from the brightest star discovered and observed by an 18th-century Arab astronomer. Its name, from the Arabic Al-Debaran, evokes the outstretched hand of one who helps and shows the way. This olfactory experience is a quest for optimism, like a journey through the looking glass, from darkness to light.
MISSION ALDEBARAN
MILAN DESIGN WEEK 2025
Driven by his imagination, Marc-Antoine Barrois has always shaped poetic worlds. From his studies in visual arts to the artistic direction of his house, he has remained faithful to the emotion that art gives him. For him, art is a way to convey a message and values through aesthetics and sensitivity. It was only natural that he turned to his friend Antoine Bouillot , architect and artist, to imagine a monumental installation dedicated to hope and optimism.
Together, they created a unique immersive work where the visitor is invited to cross a dark forest, faced with three choices: turn around, stay in the darkness, or move towards the light.
A free installation, for a timeless moment to experience during Milan Design Week from April 8 to 13, 2025
BEST INSTALLATION PRIZE
The pretigious award for Best installation at Milan Design Week 2025 has been granted to the young French couture and Fragrance house MARC-ANTOINE BARROIS led by the artistic duo Marc-Antoine Barrois and Antoine Bouillot.
This immersive and olfactive installation celebrates the launch of ALDEBARAN perfume. This sensory journey transported visitors into a meditative universe in search of optimism and hope, at the heart of the iconic Salone dei Tessuti.
Tomorrow will light the way...
"I'm so pleased that this exhibition has resonated with the public. The message it conveys. A call for optimism, hope, peace, and living together with respect for the most vulnerable is particularly close to my heart." - Marc-Antoine Barrois
"Our ambition with this exhibition was to invite everyone to feel and experience emotions with the spontaneity and sincerity inherent to children. I am deeply pleased that the audience was touched and that we managed to create an experience both powerful and intimate. It reassures me that the future is brighter than we might think." - Antoine Bouillot
